When is the Amazon Black Friday deadline for FBA in 2021?

Don't miss your chance to be included in Amazon's Black Friday deals.

Want to make sure your goods are with Amazon in time for them to be included in their Black Friday and Cyber Monday sale? Make sure you remember this key deadline.

If you're an Amazon FBA seller you may already know that being part of Amazon's Black Friday sale is a fantastic way to gain new customers and grow your business. What's more, the sale is now bigger than ever. In 2020 Amazon recorded $4.8 billion in worldwide sales from Black Friday through to Cyber Monday. That was 60% more than in 2019! Furthermore, Amazon reported that 71,000 small and medium-sized businesses on the platform had sales of over $100,000 during the same period.

At such a busy time Amazon need to know they have the stock ready to fulfil the surge in orders they'll receive when a product is included in the sale. That's why they set a deadline each year for FBA businesses to get their stock to fulfilment centres in time to be part of the deals.

This year Amazon's Black Friday deadline for getting FBA stock to their Fulfilment Centres is Monday 22nd November. All FBA businesses who want their products included in the special offers must make sure their goods are at the right fulfilment centre by that date, or they'll risk missing out!

If you need any special support getting your products to Amazon in time for the deadline, please email us on We'd be happy to discuss your options and help you make the most of this brilliant opportunity.

The 2021 Amazon Black Friday sale will begin on Friday 26th November (Black Friday) and run until Monday 29th November (Cyber Monday).

Amazon's Black Friday sales will begin on Friday 26th November and will run until Cyber Monday on 29th November. In order for stock to be eligible to be included in sale deals it will need to be delivered to the correct fulfilment centre by Monday 22nd of November.

Black Friday is always the day after Thanksgiving is celebrated in the US, which always falls on the fourth Thursday of November. The name dates back to the mid-20th Century, and its dark theme refers to how difficult it was for the Police to manage the heavy foot and road traffic that occurred after Thanksgiving. Black Friday is routinely the busiest shopping day of the year in America as brands try to entice consumers with deals ahead of the Christmas Season. The tradition has now spread across the world to countries that don't even celebrate Thanksgiving, and now often expands from a one-day sale to discounts that last the entire long weekend. The Monday after Black Friday has come to be known as Cyber Monday, with shoppers encouraged to snap up deals online instead of just in-store.

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