Marketing news

Albert has recently been joined by a new senior team member.  Cameron Day, was formerly the Global Business Development Director and partner at Iris and will be tasked with developing Albert's growth plans through new business and developing existing client relationships.  Cameron will work alongside Managing Director, John Saunders and Strategy Director, Ian Christie.  John Saunders said: "We are delighted to have Cameron onboard. We believe we now have all of the core elements in place to successfully launch Albert to the client community."  Read more in the article from Campaign magazine.

Albert has recently launched a new digital and experiential marketing campaign targetting student consumers for the Asian restaurant chain, Wagamama. Reported in Marketing Week, the first phase of the campaign will involve touring 12 UK university campuses to serve more than 8,000 portions of noodles on site.  Wagamama is also offering prizes that can only be redeemed in store.  The campaign could later be extended to locations such as festivals.  The campaign will be supported and promoted by a social media push on Facebook and Twitter and the use of smartphone technology and QR codes to drive interaction with the brand.

Let us introduce you to Albert...he's more familliar than perhaps you first realise.  Altitude has undergone a significant re-brand to emerge under the new name of Albert. The change of name reflects our legacy at Albert Court and its surrounding area.  It is an important step in the company's evolution from corporate events work to complete creative communications.

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We are pleased to announce the recent formation of a new branch within Charles Kendall Freight; Charles Kendall BioLogistics which will focus specifically on exhibition services within the Life Sciences & Bio-Pharmaceutical industry sectors.  To make an enquiry about this new specialist service, please email Mike Barrett or Laura Banks at biologisticscharleskendall [dot] com.

Earlier this month Altitude launched their brand new website. The modern blog-style format neatly showcases Altitude's considerable events, marketing and communications experience; from a conference and gala dinner for HSBC to an outdoor photography awards in sunny south France.  Click here to visit the site.