On January 4 2010, we launched our new group corporate identity - and this new website.

We’d been using our previous logo for almost 20 years, and it was definitely time for a change. But the new identity is more than a tidy-up. We’ve taken the best of what we had, and evolved it into a clearer, more contemporary expression of our corporate ‘personality’.

As you can see, the new version of our traditional lion symbol also forms the letters ‘CK’. It’s a device that adds a welcome human element to the identity, capturing the ingenuity and creativity so central to our brand.

The new logo is also the key to a more consistent set of group company logos. A coherent, professional identity reflects a coherent, professional business, and we believe this new look can act as a focus for pride in the business – both for our own people and our partners.